The Dirty Truth About Digital Fasts - Alexandra Samuel - Harvard Business Review

The Dirty Truth About Digital Fasts - Alexandra Samuel - Harvard Business Review

Ms. Samuel gets Ditched for her narrow view behind why people choose to unplug. She appears to believe that those who ween themselves from the grid do so because they feel their interactions with people on the web are not necessarily genuine or meaningful. I'm sure that may be a reason for a very small percentage. However, the biggest reason that people want to or should take a step back from their online addictions is because they are not engaging in any human interaction at all, either physical or on the internet. Perhaps Ms. Samuel's argument would be better suited for those choosing to cancel their Facebook or MySpace accounts, not those just looking to take a step back from the internet in general.

Is 3D Already Dying?

Is 3D Already Dying?

Mr. Frucci gets Ditched for coming to a hasty conclusion over his chart showing a decline in 3D's share of total cinema revenue over the past several months. He assumes that viewers are slowly rejecting the 3D option for their movie experiences. Perhaps viewers are choosing to purchase 2D options for their outings not because they have rejected or gotten over the 3D experience, but because they feel that it's elevated price point only pays off for truly epic movies. How to Train Your Dragon is not on the same level of "epic" as Avatar. Our 3D experiences from childhood (i.e. Muppet's in 3D) were very much more interactive and gimmicky than the 3D experience being peddled now. One could argue that the current 3D option simply adds another layer of reality to the movies we watch, it does not make the experience any more interactive or ground breaking. After the initial marketing push of 3D being the next step for movie viewing, people are slowly coming off of their 3D high and realizing that they do not need to experience every outing in 3D. Just as IMAX has become an interesting feature that can add to the experience of certain (not all) movies, so will 3D technology.